Showing posts with label publisher. Show all posts
Showing posts with label publisher. Show all posts

Tuesday, February 23, 2010

Interview with Publisher Jessie Lilley


Jessie Lilley has been publishing and editing small press magazines for 20+ years. She is the original publisher of the much acclaimed Scarlet Street: The Magazine of Mystery and Horror, Worldly Remains: A Pop Culture Review and is currently Editor-in-Chief of Mondo Cult Magazine and MondoCult.com. Her freelance work has appeared in the pages of Los Angeles’ Valley Scene Magazine and Perth, Australia’s Messenger along with a host of small press publications and websites related to horror films and music.

Jessie also edits biographies, including the memoir GLORIA by Bond-girl Gloria Hendry; an in-depth and candid look at the life of an African-American actress coming up in the extraordinary time known simply as ‘The 60s”. It is currently available at amazon.com.  Another project which was completed in the fall of 2009 is the biography of character actor Paul Reed, Sr. by his son Paul, Jr. A delightful remembrance by a loving son and a retelling of the stories his father told him about making a mark in “the business” in early 20th century New York City. Entitled You Grew Up, the book is scheduled for release later this year. Jessie is currently editing a series of children’s books called Rowdy and Me. The first in the series, Rowdy Comes Home, is due to hit bookstores by Easter.

Jessie lives in Santa Cruz County, CA at the top of a hill at the end of the road with her husband, musician David Paul Campbell, three fine and rescued cats and various, visiting doggies.

Fatally Yours: How and when did you fall in love with horror? 

Jessie Lilley: When I was a little girl and I saw Henry Daniell in Val Lewton’s The Body Snatcher on Million Dollar Movie out of New York. It scared the very devil out of me at the time, but it would seem I loved being scared.

Fatally Yours: What does horror mean to you? 

Jessie Lilley: That’s hard to answer. There are so many different aspects of it. When I think ‘horror’ my mind turns to Frankenstein, Zacherley, Stephen King, Godzilla – I could go on and on. Between the books, films both classic and current and all the conventions with their myriad and costumed attendees, the mind simply boggles. So what it means to me really, is endless fun.

Fatally Yours: How did your career in horror start?

Jessie Lilley: Ha! Through the back door. Back in the 80s, my friend Richard Valley called me at work one day, complaining about the Sherlock Holmes VHS tapes he had bought. It was the series from Granada Television in the UK that starred the now-legendary Jeremy Brett. It seems the original VHS release was missing bits and pieces from each episode and it was driving Richard to distraction. He asked me if I’d call the company and complain because by now they weren’t taking his calls anymore. So I did. Long story short, I introduced myself as the publisher of a Sherlock Holmes newsletter – which didn’t exist – and asked them for a quote as to what they were going to do about the missing segments. What they did was pull the tapes, remaster them at their own expense and send me a complete set at no charge. They then asked if I’d run an ad for the tapes in my newsletter. I called Richard and told him they now wanted to advertise and he said, “Oops.” So we gathered the crowd together, wrote some articles and printed the thing. We noticed though that Holmes and mystery wouldn’t fill the book so we added some horror articles as well as we were all fans of the Universal classics.

Fatally Yours: Why do you think the horror genre has primarily been a boy’s club?

Jessie Lilley: Mainly because the boys were the ones that wanted to promote horror so they could bring their girls to the movies and have an excuse for the girl to climb all over them in the last row. Why else? Seriously? Okay. I’ll be good. Up until fairly recently, girls were supposed to grow up, marry, have kids and keep the house. Boys were supposed to grow up, marry and support the girls and subsequent offspring. That nonsense has thankfully been eradicated from society and we girls are allowed to play in the pool, too. Quite frankly, it no doubt never occurred to the majority of women to get involved in the “business” of horror unless they were actresses. It certainly hadn’t occurred to me. There I was, a good little suburban housewife, working 9-5 and keeping the house for my first husband and all of a sudden I’m publishing a magazine and being invited to sit on panels at horror conventions. Mr. Lilley was not amused. The marriage ended.

Fatally Yours: Have you noticed an increase in women getting involved in the horror genre? Do you think women’s roles in horror, both behind and in front of the camera, are changing?

Jessie Lilley: Of course there’s an increase. I’m no longer the only woman publisher in the small press horror mag business. In fact, I’ve been around so long that I’m not considered news anymore and haven’t been for more than a decade. Within the publishing realm alone, there are so many more women editing, writing and publishing in small press that what I did back then seems almost unimportant. As to performance, directing, producing, etc. I say again, of course. It has to. As with all generations, as the times change the roles of the men and women living through those times change. Alien is still, in my opinion, the best example of how women’s roles have changed in horror films. And I believe that Sigourney Weaver is responsible for that change. The script certainly, but her performance nailed it and broadcast to the world that here’s a woman who doesn’t trip over a grain of sand while engaged in a panicked and headlong rush into the night to escape a shambling mummy that couldn’t make it from the living room to the bedroom in less than half an hour. Not only did Ripley kick ass in that film, the monster she strove to defeat was female as well!

Fatally Yours: What elements can females bring to the horror genre that are lacking in males’ perspectives?

Jessie Lilley: The mother instinct. Whether you’ve borne children or no, there is something in what I believe to be the majority of women that nurtures. Men are not natural nurturers. Women are. Also, when it comes to beating on male monsters, women are better at it because it’s part of their natural defense mechanism. While a man meeting a man will assume an attitude of bonhomme, a woman will always have certain defenses up. Whereas a man can be blindsided by another man’s evil intent, a woman has a better chance of being prepared out of hand.

Fatally Yours: Do you think it’s harder for women to be taken seriously in a genre that seems to be dominated by males? 

Jessie Lilley: Not any more. Yes, it was so once, but within film, literature and the arts in general, I would have to say no. There will always be people who are not taken seriously in one form or another, but that problem stems from their lack of self esteem or their unwillingness to learn their craft before entering the main arena. Men of earlier generations may well still have a hard time accepting women in certain roles, but by and large, they’re dealing with it. And quite frankly, what they may say in the privacy of their homes as opposed to how they behave in public is their business and no one else’s. Everyone has the right to their opinions, whether we all agree with them or not. One must make allowances for the values of past generations. They worked well then and ours work well now. I have a great respect for people in general and I have no qualms about yelling for help from my husband if I need it. By the same token, he’s been known to yell for help from me. ’Twas ever thus; men and women rely on each other to get through life. That’s not a bad thing girls; the war is over and we won. Now it’s time to get to know our adversary and enjoy him. He’s not such a bad sort.

Fatally Yours: Do you ever get annoyed at how women in horror movies always end naked or with their clothes ripped off?

Jessie Lilley: Hell, no. It’s the nature of the beast. And what’s wrong with it anyway? Something there you haven’t seen before?

Fatally Yours: What horror movie would you say is equally fair in terms of men being objectified or at least, losing the same amount of clothes?

Jessie Lilley: Regarding the clothing, any Hammer film; spectacular stuff going on in those. As to objectification, the concept is bullshit on at least two levels. First of all, what’s wrong with women being admired? I’ve never had a problem with it. When I had a killer body, I was always pleased when men admired it. I have never understood why women dress to the nines and then get insulted when someone compliments them on the way they look.

Second, women are not the only ones who have been objectified, if you will, in film. Men have been so from all the way back to the start, but the intellectual femmes have chosen to ignore that fact. Just for fun, I opened one of the film books I have – there are several – and looked at some of the pictures from RKO, MGM, Warner Brothers, etc. Get a load of how many men have their shirts off, stripped down to the waist, sweaty, muscular, heaving pecs stirring the blood of the female filmgoers of the 20s, 30s, 40s and so on. Have you ever seen an Errol Flynn film? How about Clark Gable? Or pick almost any western and chances are you’re going to catch the hard body of countless males sweating away in the desert heat. You think the moguls put that on screen for any reason other than to get the women flocking to theatres? Not a chance. Men got their peep shows as well. Busby Berkeley pointed out back in the 20s or 30s that we were all grownups here. What’s wrong with showing ladies in their smalls? Nothing. It’s all about getting asses in seats. As the years went on, more and more garments were able to be removed in front of the camera and sent out to the public at large so now it’s not just panties and bras, but more titillating bits as well. Big deal.

But further to this point, I will hearken back to Alien again and its Mama Monster. If you wish to discuss objectification, tell me why in many of the older films the monster was usually male? That’s just objectifying the men in horror films as poorly and unfairly as having the ingĂ©nue being incapable of outrunning the mummy I mentioned earlier.

So let’s go back to Hammer studios. Hammer was a grand studio when it came to equal rights. There was an entire book written and published my Midnight Marquee Press called Bitches, Bimbos and Virgins, which totally missed the point of Hammer Studios. I swear the person who wrote that book did not view the same films I did. It was either that or she viewed them in a parallel universe. You want to talk about equal opportunity objectification? Check them out. I swear the men are disrobed more often than the women and the monster/villain/bad guy in the horror films was a woman nearly as often as it was a man. And leave us not forget Roger Corman. He directed Wasp Woman, among others. Does that sound like the monster was a man? No. How about Gorgo? Forry Ackerman trashed the fairy tale but had one of the greatest captions in a horror mag ever, to wit, “London Bridge is falling down when Gorgo’s Mama comes to town.” She preceded Ripley’s gruesome adversary by 18 years.

This will require some more study, but I’d say somewhere in the 1940s, the villains of the piece became interchangeable. It could be a man or a woman, depending on the writer’s mood. This would be a direct result of World War II, wherein women were out and about, building the machines of war that the men used overseas. Women were also in the military at that point so the roles were changing across the board. You’re aware, I assume, that the current Queen of England, Elizabeth II was a mechanic during WWII. The harpies who continually bellow about women being misused in horror films don’t know the history of the genre. If they’d pay attention and actually research their chosen subject, they might find out that their entire thesis is way the hell off base.

Fatally Yours: Do you feel you’ve become desensitized to stereotypical scenes in horror like the half-naked girl screaming and running for her life in slow motion? Or are these types of familiar horror tropes still effective and necessary? 

Jessie Lilley: Not when a film is done well. The problem, as I see it, is that there are many badly made films available from both yesteryear and today. When a good one comes along, I don’t care if their all running about starkers as long as the film is well made. Are the tropes necessary? Of course they are! You still have to get the asses in the seats. When the film is badly done, the only thing worth watching is the naked bodies charging around. When it’s well done, you don’t notice clothing or the lack thereof because you’re completely caught up in the tale.

Fatally Yours: How do you feel about the old stereotypical view that women are “soft” and not able to endure horror as well as men? 

Jessie Lilley: It’s crap. Women never had a problem with horror. Well, most women. It’s just another way to make your man feel manly, by acting frightened of the celluloid beast.

Fatally Yours: What women in horror do you admire and why?

Jessie Lilley: I can’t name them all so I will name only one because of personal reasons. I have a long-standing friendship with Ingrid Pitt whom I both love and admire. She has such a lovely time of it in the films she made. She obviously had fun, took the work seriously and writes about it and other things to this day with grace and strength combined. She is magnificent.

Fatally Yours: What advice would you give women who want to become involved in the horror genre?

Jessie Lilley: Learn about it. Realize that horror didn’t start with Nightmare on Elm Street. Thomas Edison made a silent Frankenstein film before your grandparents were born for God’s sake. There’s a lot to learn, know and love in the older films and stories. Lighten up on the stereotype thing and enjoy it.

Fatally Yours: What has been your best experience while working in the horror community? What’s the worst?

Jessie Lilley: The best is a four-parter beginning with the friendship I shared with Robert Quarry, which never would have come to be were it not for my work on Scarlet Street.  Second is the friendship I share with Brad Linaweaver who is not only my publisher at Mondo Cult but has been a close friend and confidant for these past 7 or 8 years. Third was the joy I had in knowing and laughing with Jeremy Brett. That man called at the damnedest hours! Finally, and by far the absolute best is the series of events that led to my moving from New York to Los Angeles where I met my husband, David Campbell. All in all, the best part of this business is the many people I’ve met, some whom I dislike but most whom I truly enjoy. Good, solid friendships have formed over the years and it’s hard to fault a business that gives you that kind of return.

The worst is, hands down, discovering the petty jealousies that people can have and watching while those same jealousies shatter lives.

Fatally Yours: What was your biggest challenge as publisher of Scarlet Street, the magazine of Mystery and Horror, and what is your biggest challenge now as editor of Mondo Cult?

Jessie Lilley: On Scarlet Street it was getting the money to pay the printer. If you go into small press, as we did, believe me you’ll never get rich. You’ll have more headaches from trying to get the bills paid than anything else. I’m still in debt from those days and wonder sometimes if I’ll ever get out of it. On Mondo Cult, the biggest challenge is getting the time to put the thing together. I work a full time job, keep the house, freelance my writing around, I’m starting up a record label with my husband, not to mention assisting him with his musical career and running around on the Harley with him and on occasion I sleep.

Fatally Yours: What’s the last truly frightening horror film/book you saw/read?

Jessie Lilley: I haven’t been frightened in a long time. I’m still waiting for another truly thrilling piece to shoot me up through the ceiling. The last one I saw was a little known film that ran on Brit telly called The Woman in Black. It scared the hell out of me. To this day it continues to do so. There may well be one out there now, but this past year I’ve not been to any films. My husband has been ill and our time and money have been spent getting him back on his feet. Happily, that’s where he stands now so I may well get out of the house again soon.

Fatally Yours: What are your favorite horror films, books, etc.?

Jessie Lilley: For pure enjoyment, I love the Universal classics and the Hammer films. I’m also a huge fan of the Amicus releases. I don’t think much of more current horror films. CGI bores me and gore doesn’t frighten me. Shock value doesn’t send me the way well-built suspense does. I have a special place in my heart for Army of Darkness as I enjoy the comedic aspects of it. I restate my love of A Woman in Black and also note that while I’ve enjoyed Stephen King in the past, my current favorite horror author is Jack Ketchum. He has, shall we say, a happy talent for composition. I’m also very fond of the more staid romantic ghost stories of Barbara Michaels. I’m a huge fan of the boys from TAPS and also of The Ghost Whisperer. Let’s here it for Prime Time!

Fatally Yours: What are your goals while working in the horror genre?

Jessie Lilley: To educate the younger generations on the older films and books. It annoys the hell out of me to read some of the things being printed where the at times brilliant works of past filmmakers aren’t considered worth watching for such absurd reasons as the fact that they’re in black and white. Or, equally absurd, that the films ‘objectify’ women. It makes me want to bash heads together.

Fatally Yours: Do you have any upcoming projects you’d like to share with us?

Jessie Lilley: My publisher has informed me that he’s ready for another go at this and I expect to announce Mondo Cult 3 for 2010 sometime in the next couple of months. We’ve also got a fledgling discussion forum going on at MondoCult.com where all are welcome and there is the Mondo blog of course, where I rant on about anything from horror to the legalization of marijuana to the health care bill. All comments are welcome. I’m also quite pleased to have been accepted as a writer at Horrornews.net.

Thursday, February 11, 2010

Interview with Ravenous Romance Editor Lori Perkins


Lori Perkins is the Editorial Director of Ravenous Romance, a new publisher of erotic romance ebooks and audio books, and has been a literary agent for 20 years.  Perkins has edited 12 erotica anthologies. She is also a published author, as well as an adjunct professor at NYU’s Center for Publishing.

Perkins is President of L. Perkins Agency, which has foreign agents in 11 countries and working relationships with Hollywood agents. Perkins was the agent for How to Make Love Like a Porn Star: A Cautionary Tale by Jenna Jameson, which made the New York Times best-seller list for seven weeks. She was also the agent for J.K. Rowling: The Wizard Behind Harry Potter by Marc Shapiro, which was on the NY Times Children’s best-seller list.

In addition, Perkins is the author of four books –The Cheapskate’s Guide to Entertainment: How to Throw Fabulous Parties on a Budget, excerpted in Redbook and Family Circle magazines The Insider’s Guide to Getting a Literary Agent, chosen by Amazon.com as one of the top 100 books on writing; and The Everything Family Guide to Washington D.C. and The Everything Family Guide to New York. She has also written numerous articles on publishing for Writer’s Digest and Publisher’s Weekly.

Prior to becoming an agent, Perkins was a journalist who received her B.A. in journalism and art history from N.Y.U., where she later taught feature article writing. She was the founder and publisher of a local newspaper in Upper Manhattan.

Perkins is a native New Yorker with a 17 -year-old son who attends the Bronx High School of Science, just like his mom.

Fatally Yours: What does horror mean to you?

Lori Perkins: Wow. Good question. My first reaction was that I better strap myself in for this interview.  And that’s what good horror means to me too – a ride that will make me hold on for dear life.

Fatally Yours: How did you fall in love with the horror genre? 

Lori Perkins: Through Dark Shadows, a daily horror soap opera that riveted me as a kid. And then through books. I loved Poe as a pre-teen. Dracula was the first book I took out of the adult library at 12. Read ‘Salem’s Lot at 14 in Belfast, ME in one sitting with the lights on. I didn’t really see horror movies until I was in high school, although I do remember being scared by Frankenstein.

Fatally Yours: How did your career as a literary agent begin and how did it lead up to your online publishing company, Ravenous Romance? 


Lori Perkins:  I was a journalist when I got out of college and started my own newspaper in Upper Manhattan. One of my editors worked for a literary agent, and said I should be my writers’ agent, since I was always telling them where to sell their articles and what the pitch was. So I sold the newspaper and became an agent, and thought I would represent journalists and authors of the Great American Novel. Except what I was always reading was horror. One day the head of the literary agency asked if anyone in the office had read any books by this guy Stephen King. And when I told her I had read all of them, she said, “Poof. You’re now the horror agent.” And I was. I went into the slush pile, found a bunch of horror novels, and sold four horror first novels in a month.

I’ve been a literary agent for two decades, during which time I have sold more than 250 vampire novels. I love horror from the high brow to the slasher.

When we started Ravenousromance.com, we were going after the established erotic romance ereader. We knew she loved those vampire romances, so we gave her quite a few of them (I think we have seven vampire series at RR as I type). But we also have made a name for ourselves as the epubisher that does really good horror romance, with the launch of Hungry For Your Love, our zombie romance anthology, as well as Hal Bodner’s For the Love of the Dead, our M/M (that’s gay in mainstream fiction) zombie romance novel. We’ve got werewolves (gay and straight) and ghosts and shape-shifters galore. The “paranormal” romance category is a best-seller in women’s eficiton.

Fatally Yours: Why do you choose to pursue horror and romance/erotica as opposed to other literary genres? What interests you in these genres?

Lori Perkins: It’s what I read for pleasure, so I am well-read in it. I believe that to be a successful agent, author or editor in a genre, you have to read what’s been published in both the past and the present.
When I met Dean Koontz as a baby agent in 1987, he told me that I was pretty well-read in the genre for a horror agent, and that also gave me the seal of approval to go forward with it.

I also loved Anais Nin’s Delta of Venus and Little Birds when they were published when I was in high school, and was disappointed that no one else was writing anything like that. When I was a teen-ager, I wrote in my journal that I wanted to establish a women’s erotica magazine when I grew up. Ravenousromance.com is really not that far from that dream.

Fatally Yours: What criteria do you use for Ravenous Romance when going through book submissions? Have you ever turned something down because it was too explicit/violent/gory/etc.?

Lori Perkins: RR novels must be erotic romances, which means they must have happy ever after or happy for now endings. And they must develop the love relationship. We’ve had one novel that was too gory, so we asked the author to cut to white space for the gore. The book has received high praise from the readership, so it was the right move for our audience. But I’m a good editor, and a fixer by nature, so I can usually fix anything. It’s up to the author to go along with my suggestions.

Fatally Yours: What sub-genres in horror (vampires, zombies, werewolves, etc.) and romance are you sick of? What sub-genres do you want to see more of?

Lori Perkins: You can always re-invent the mythos, so I am never sick of anything. I know that just when you think you can never read another teen vampire novel, one will come along that will blow you away.

Fatally Yours: Has the Twilight trend helped supernatural adult books sell more?

Lori Perkins:  I think it’s more Laurel K. Hamilton and Sherlyn Kenyon, and the success of HBO’s version of Charlaine Harris’ series with True Blood. Twilight is really aimed at the teen market, although we know those mothers want to run off with Edward too.

Fatally Yours: How have the horror and/or romance literary genres changed from when you first started in the business?

Lori Perkins: ‘80’s horror was very Judeo/Christian with a smattering of American Indian/Hispanic/voodoo mythos and the main characters were all white males and the books were set in the suburbs. Today, you cannot sell a male dominated horror novel, and the more diversity you have, the better.

Fatally Yours: Has there been any subject or trend that has surprised you with its popularity? 

Lori Perkins: I wasn’t surprised by the zombie trend, as much as I was amazed by its scope. This is by far the most creative zombie epidemic we’ve seen, and there is just so much more to come.  I loved Pride and Prejudice and Zombies and was really happy to see the big budget Zombieland.

I am personally thrilled by all this vampire/zombie apocalypse fiction.  I thought I was the only one prepared for that particular end of the world.

Fatally Yours: Why do you think vampires are always so hot and sexy in erotic fiction? What other monsters would you like to see sexed up?

Lori Perkins: Vampires are the ultimate bad boys, which are a staple of romance fiction.  And so oral, please! In the words of Stephen King, “who wouldn’t want to stay up all night and live forever?”
I have never understood why Succubae and Incubi haven’t made it big in erotic fiction, as well as ghosts. I think shapeshifters will be big next year.

Fatally Yours: Do you think the characters in traditional “bodice rippers” have evolved from the stereotypical helpless female and macho male that saves her to stronger, more independent women and more sensitive men or are the characters pretty much the same? 

Lori Perkins: They’re the same, but with contemporary mores. The alpha male’s a werewolf instead of a pilot or cop, and the women is an educated every woman vet who happens be a perfect match for his DNA, and her biological clock has been ticking since 30.

Fatally Yours: Overall, do you think female characters in romance novels set feminism back or advance it forward? How and why?

Lori Perkins: Both. The paranormal female characters are exponentially more kick ass (like Buffy), but ultimately she’s still looking to be swept off her feet. In paranormal fiction, she can at least save his ass (and sometimes she’s more physically powerful in her supernatural state, she gets to sweep him off his feet – or at least knock him on his ass).

Romance novels are not issue oriented – they are relationship oriented, so that is where this fiction can advance feminism. Certainly the men in these pages do more dishes and baby-sitting and foreplay than the men of the general population. And they are much more emotionally available.

Sometimes the manipulation that the characters have to use in order to get to that happy ending seems retro.

Fatally Yours: It seems that horror films and novels have always featured sex and violence. Why do you think the two have successfully been paired? What is the attraction between sex and violence?

Lori Perkins: Sex and violence are both roller coaster rides. They both release the same endorphins.

Fatally Yours: Why do you think the romance novel genre is mainly dominated by females? Do women authors also dominate the horror-romance/supernatural romance genre?

Lori Perkins: Women buy 75% of all books published books, so they know what they want to read. As long as horror romance follows the paranormal romance format, it will be written by women. But a man could take the format and turn it inside out and have a break out novel, sort of like what Robert James Waller did with Bridges of Madison County.

Fatally Yours: The audience for horror-romance novels is obviously a bit different from the standard romance novel audience. Who would you say is the target audience for the horror-romance hybrid novels?

Lori Perkins:  It’s three audiences – women who love romances, both the men and women who love erotica, and horror readers, but horror readers were described to me in the ‘80’s as 17 year old boys and their 35 year old mothers. Today, these readers also encompass the 55 year-old boomers, so maybe this is the way to grab three generations of readers.

Fatally Yours: What different perspectives can women bring to the literary industry, as authors, agents, publishers or otherwise, that are lacking in men’s perspectives?

Lori Perkins: The sexuality is very different. Much less objectification; much more internal analysis. We’ve had 50 years of the male gaze in erotic writing. Now it’s time for the female perspective, which pays attention to different details. Women also pay much more attention to the nuance of relationships, not only between men and women, but parents and children and friends and co-workers.

Fatally Yours: What advice would you give women who want a career in the literary world?

Lori Perkins: Pay attention to what’s being published and then write what you love.  Follow your own fantasies and make them more universal. Work on your craft. Read. Write every day, but write for your own pleasure. Never give up.

Fatally Yours: Who are your favorite horror authors and what are your favorite horror novels? What are your favorite romance novels and who are your favorite authors?

Lori Perkins: Stephen King, by far. I have read everything he’s written. I also love Peter Struab, who has mastered telling a story like peeling an onion. Ghost Story is one of the best horror novels ever written. I have always loved Poe. I could re-read Dracula every year. Misery is my favorite King novel (and it was genius they way he wove the romance novel into the horror novel). I also loved ‘Salem’s Lot, which is Dracula set in a small American town and the death of a small town.

My taste in romance novels is a little lite.  I loved Cheryl Brook’s Cat Star Chronicles.  Our own RR titles, Ripping the Bodice and Knight Moves are two of my favorites in this genre.

Fatally Yours: What was the last good book in the horror genre that you read? What was the last good horror film you saw?

Lori Perkins: I’m just about finished Under the Dome and loving it. I really loved Zombieland (which was a zombie romance). I just saw American Zombie, which I thought was really well-done. And I finally just saw Cemetery Man, which is a ‘90s Italian zombie romance that is fantastic and one of a kind.

Fatally Yours: What are your goals for yourself within the literary world?

Lori Perkins: When I was a teenager, I wanted to start that women’s erotic magazine. As a young adult, I gave my neighborhood an award-winning local newspaper. As a young agent, I wanted to find the next Anne Rice or Stephen King. In mid-life, I wanted to make sure that some of the writers I loved continued to publish (John Skipp, Nancy Collins). And I guess I wanted to prove that the horror genre had room to expand – I sold Polly Frost’s collection of erotic horror stories to Tor, Deep Inside.

I think all genre fiction can thrive in the ebook market. I think books are too expensive to be mass-market impulse purchases at the price they currently command. I think that if books sell for about $5 a pop, more people will read more books. And that’s what I’d love to see happen with ebooks.

Fatally Yours: Where can people find more info on you?

Lori Perkins: I write two blogs, agentinthemiddle.blogspot.com and ravenousromance.com.  I’m also on twitter as @LoriPerkinsRR, and on Facebook. Since I work two jobs, and put in 16 hours a day, you can usually find me and what I’m reading, editing and even eating.

Wednesday, October 22, 2008

Interview with Underland Press Founder Victoria Blake


Victoria Blake recently launched Underland Press, a publishing house that specializes in dark fiction. Before founding Underland, Blake was editor for Dark Horse Comics, one of the largest independent publishers of comic books and fiction. She worked on series like Aliens, Predator, Lankhmar, and Playboy, as well as original fiction titles.

Blake left her editorial job at Dark Horse to start her own publishing house specifically for weird and dark fiction. Current debut authors for Underland Press include: Bram Stoker Award winner Kealan Patrick Burke, Edgar Award and International Horror Guild Award nominee Brian Evenson, two-time World Fantasy Award winner Jeff VanderMeer, multiple award winner Will Elliott, and husband and wife writing team Berry Verhoef and Esther Verhoef (writing as “Escober”).

Blake and Underland Press are also poised to revolutionize the online publishing world with the “wovel,” a serialized novel whose chapters are posted week by week as the readers decide where the story will go. It’s the choose-your-own-adventure book for the digital age! Underland’s first online-only interactive “wovel” is Bram Stoker Award winner Kealan Patrick Burke’s The Living.

Victoria Blake was gracious enough to take a break from her busy schedule and chat with us a while about Underland Press and her love of dark fiction!

Fatally Yours: Victoria, it certainly is a pleasure! Can you tell us about the most significant book/comic/film that got you into dark fiction/horror in the first place?

Victoria Blake: Oh, that’s easy. Flowers in the Attic. It was a formative book in my childhood.

I was recently at a lecture in which the speaker said that men have a common language in comic books, but that women don’t have the same source texts. No way. Who among our generation hasn’t read V.C. Andrews?

Fatally Yours: How did you get your start in the business?

Victoria Blake: I knew two things when I graduated from college: that I wanted to write, and that I wanted to be able to pay my bills. Those two things led me to journalism, which led me to Portland, which led me to Dark Horse and to prose books.

Fatally Yours: Working for a comic book company like Dark Horse would be a dream for many of our readers! Can you tell us about your time there?

Victoria Blake: It was great fun. For instance, one of my jobs was to make sure that the Predator books were consistent with the rules of the Predator universe. There are big “bibles” of rules for each universe… Star Wars has one and Aliens, etc. Anyway, one of the books had a scene in which the Predator took off his visor and saw in infrared. So the question that occupied my day was: Is infrared vision a product of the visor, or do the Predators see in infrared naturally? I ended up asking Randy Stradley, one of the gurus. He set me straight.

But I don’t want to glamorize the job. I sat at a desk, in a cubicle without windows. I worked on great projects, but I didn’t choose which projects were mine. I was a production editor.

Fatally Yours: How did your time at Dark Horse help prepare you for launching your own publishing house, Underland Press? In what ways were you unprepared?

Victoria Blake: I worked under Rob Simpson at Dark Horse. He taught me everything. He was incredibly generous with his time and his knowledge. I learned by keeping my ears open, being in as many meetings as I could, and asking Rob as many questions as I needed to. I’m very grateful to Rob.

How was I unprepared? Well, I wish I had spent three years in the accounting department, and three years as a printer’s apprentice, and one as a binder’s apprentice, and three years in law school. I wish I had worked at a bookstore during my teenage years instead of at a restaurant. I wish I knew more agents in New York, and that I’d gone to at least twelve more conventions. But I don’t think you can ever be completely prepared. What you need more than anything else is the ability to learn along the way.

Fatally Yours: To you, what is the definition of the kind of dark fiction that Underland Press specializes in?

Victoria Blake: Underland publishes weird, strange, odd, and unsettling fiction. I chose those words to get at the quality that Underland is interested in, not necessarily the marketing niche. The gold standard for the kind of books I publish and want to publish is Brian Evenson’s Last Days. It’s almost flawless, both structurally and stylistically. Brian is a master.

Fatally Yours: With what criteria do you consider novels for publication with Underland Press?

Victoria Blake: First, the book needs to be well written. I can tell within a page or two if the author has control over language. If she doesn’t, I put the book down. Second, the book needs to keep me interested enough to read it after a day at my desk. I do most of my submission reading when I get home, between dinner and bed. Lastly, I need to know how I’d market the book. It does nobody any good if the book is brilliant but I don’t know how to get it into the hands of the readers.

Oh, there’s something else, and something unique to Underland. I also consider how willing the author is to do work online-web serials, ebooks, blogs, podcasts, reader-suggested graphics, etc. Underland aims to be an integrated in print, online publisher. In order to do that, we need authors who understand the power of the web, and want to work within the new rules of the 2.0 world.

Fatally Yours: What are some of your upcoming releases?

Victoria Blake: Brian Evenson’s Last Days! That’s coming out in February. It’s followed by Will Elliott’s The Pilo Family Circus, which is an absolutely crazy read involving a trio of psychotic clowns and an otherworldly circus. It’s fantastic, and I’m not just saying that because I’m the publisher. This is a book I’d be recommending to my friends if I stumbled across it in the bookstore.

We also have a great thriller by Escober called Chaos. This book is Escober’s introduction to the American readership-the book is a bestseller in Dutch, but not yet in English. It’s a fantastic read, very fast and fun.

I’m really looking forward to Jeff VanderMeer’s Finch, too. He’s working on finishing the novel now. I can’t wait to read it.

Fatally Yours: All of those sound great! Cannot wait to check them out myself! With Underland Press you’ve created the “wovel” or web-based novel. How did this idea come about and were you surprised to be the first publishing house to do it?

Victoria Blake: The central idea behind the wovel is to allow readers a stake in the plot. The author posts an installment every Monday. Each installment has a binary plot branch point and a vote button at the end. Readers vote on which direction they think the story should go. The author writes over the weekend, and the new installment is up in time for work on Monday. Response so far has been tremendous. The first installment of Kealan Patrick Burke’s The Living attracted 1,000 readers. We’ve built our standard mailing list to about 600 in just four months. And these are vocal readers, too! I get at least one email a week from somebody with a thought, or who just wants to check in. I love it. I love the community the wovel is building, and I love the twists and turns that the wovel itself has taken.

Am I surprised that Underland is the first to try this? No, not really. It seems to me that book publishing is where the music industry was in 1996-pre-Napster, ready for a change. I expect that publishers will be trying to figure out how to work with the web for a long, long time, and I expect that the innovations will come from my generation of publishers, and the publishers coming up after me. Technology natives. Is that what they call us? But you know about this, as a blogger…

One thing I have to mention here: We have a new wovel starting on November 4-Firstworld by Jemiah Jefferson.

Fatally Yours: In your opinion, what are some recent horror novels and/or authors that have been overlooked yet deserve to be discovered by dark fiction/horror fans?

Victoria Blake: I really like Stefan Petrucha and Paul Whitcover. They both wrote monster books for Dark Horse, and the books were both great. Elizabeth Hand is also fantastic, one of my favorites. She does things I see very few other writers doing.

Fatally Yours: What are you currently reading?

Victoria Blake: Currently reading Joe Landsdale, Yvonne Navarro, Weston Ochse, and Jemiah Jefferson.

Fatally Yours: Do you have a favorite subgenre in dark fiction?

Victoria Blake: I find vampires more interesting than zombies, and serial killers more compelling than aliens, but I think a good story could be made out of any of them. Plus, if I say “vampires,” aren’t I going to piss off the zombie folks?

Fatally Yours: What was the last great horror movie you saw?

Victoria Blake: I know which one I’m about to see…Teeth, the one about vagina dentalis. I don’t know how I missed it, and I don’t know why it took me so long to rent it.

Fatally Yours: Where do you see Underland Press in a few years? What are the goals you hope to accomplish?

Victoria Blake: My main goal is to do right by my authors, to treat everybody I work with well, to keep publishing books I believe in, and to make enough money to keep going. I hope to expand my title list by about two books a year. When I get to twenty titles a year, let’s talk again. I’ll be full of big plans then…

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